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Bupa Plus

Like to partner
with Bupa Plus?

What is Bupa Plus?

Bupa Plus is an engagement program that delivers extra value to Bupa members (in addition to their policy) through exclusive offers, events, competitions, information, tools and apps.

How is Bupa Plus positioned?

Our vision statement is as follows: To align to the health and wellbeing positioning of Bupa Australia and aid in delivering on Bupa’s core proposition of being a health and care partner.

How are partner offers promoted?

The program is delivered through state and segment led eDM communications, the Bupa Plus microsite and a range of events and experiences.

Who is your target audience?

Our target audience is defined by the following key segments:

• Single/Couples
• Families
• Matures

Is your organisation a good fit?

Our goal is to partner with commercial partners that share the same values as Bupa Plus. Our partners will help Bupa deliver everyday and extraordinary value to our customers so that Bupa Plus becomes Australia’s #1 health and wellness program.

Your proposal must align with the following

Must-have partnership attributes:

A natural link with our purpose and vision statement positioning (see above)

A direct relationship to one or more of our core target audiences

A part of a well-respected organisation

Ability to fulfil high volume consumption

Highly valued partnership attributes:

National reach (or coverage across multiple states)

Ability to assist in building awareness of the Bupa brand

Alignment to one of our core categories: Fitness, Nutrition, Health (mental and physical), Entertainment and Lifestyle or Bupa products (Bupa Optical, Bupa Pet Insurance, Bupa Home and Contents etc.)

Ability to provide at least one of the following:
• An ongoing offer
• A tactical (short-term or one-off) offer
• A "money can’t buy experience"

Consideration process

1. Processing

Once you have submitted your application, your proposal will be sent to the relevant Bupa department.

2. Review

Applications will be assessed based on suitability, feasibility and resources required (human and monetary).

3. Notification

Applicants will be notified of the outcome within six weeks.

4. Planning

Bupa generally requires four months lead time to effectively plan and implement our activities.

5. Implementation

Different opportunities for exposure will be provided depending on the offerings provided. These will be subject to negotiation and Bupa's discretion.

Proposal details

Please complete your details and upload your proposal document using the upload function below. Your proposal must include your company’s background, the proposed offer and contact details.


1. Information on how to enter, and prizes form part of these Terms and Conditions. Participation in this promotion is deemed acceptance of these Terms and Conditions.

2. Entry to the competition is only open to Bupa members who are Australian residents over the age of 18 years. Employees (and their immediate families) of the Promoter are ineligible to enter. Employees (and their immediate families) of agencies associated with this promotion are ineligible to enter. Immediate family means any of the following: spouse, ex-spouse, de-facto spouse, child or step-child (whether natural or by adoption), parent, step-parent, grandparent, step-grandparent, uncle, aunt, niece, nephew, brother, sister, step-brother, step-sister or first cousin.

3. Promotion commences on Tuesday 4 April 2017 at 12.01am (AEDT) and ends on Thursday 13 April 2017 at 11.59pm (AEDT) (Promotional Period).

4. To enter, the entrant must visit to submit their details (including their name, email, mobile number and postcode). An entrant is only eligible to receive the prize if they have completed all of the required details.

Any other competition T&Cs can go here, blue area expands below to allow for any more copy. Area can expand down to fit more copy in. All responses will be kept anonymous and confidential and only analysed on an aggregate basis to ensure privacy. Any personal information collected will be handled in accordance with Bupa’s Information Handling Policy.

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